Pharma Services with RedSail Technologies

New Opportunities at the Point of Care

Every one of the 12,000 pharmacies in RedSail Technologies’ network understands the real point of care — helping all patients fill and adhere to their medications. RedSail Technologies is here to make the most of your existing pharma marketing strategy, working with pharmacists to improve health equity and remove barriers to medication access.

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Gain Access to Underserved Patients

Leverage Increased Patient Trust

Engage Pharmacists Who Prescribe and Influence

Drive Measurably Better Outcomes

Why Choose RedSail for Pharma Services?

Pharmacists invest remarkable time and energy in making prescription healthcare happen, and RedSail supports them with industry-leading investment. Our pharmacy technology and expertise in turn reaches the patients who need your medications.

Increase Reach

Independent pharmacies represent 35% of the industry and play a critical role in ensuring equity in pharmacy access.

In fact:

15.1 million people rely on these pharmacies – and they’re more likely to be vulnerable and underserved.
This market represents $94.9 billion annually.
Independent pharmacies collectively outnumber any single pharmacy chain.

Through RedSail’s network, you gain a direct connection to this market, enabling you to reach underserved patients often overlooked in traditional healthcare provider (HCP) marketing strategies.

Increase Influence

More medications in more places can now be prescribed by pharmacists. With expanded prescriptive authority, pharmacists are uniquely positioned to impact patient outcomes, especially in areas like vaccinations.

91% of independent pharmacies offer flu vaccinations, and most provide additional vaccines for COVID-19, pneumococcal, RSV, zoster, and more.
Pharmacists in 47 states can prescribe medications for certain conditions.

Pharmacists are looking for the education and support around these drugs that’s often targeted only to HCPs.

Increase Trust

Along with being the most accessible provider, independent pharmacists foster relationships that drive patient adherence and loyalty. As trusted neighbors, they make powerful partners in delivering adherence programs and patient education.

A 78,000-person survey found independent pharmacists earn top scores for knowledge, accuracy, and customer service.
Rx education provided by independent pharmacies can directly reach over 50% of targeted patients.

Keeping patients engaged over time is crucial for healthy outcomes. RedSail provides program solutions to increase adherence through targeted interventions and meaningful pharmacist-patient interactions.

With RedSail’s tools, you can build trust and drive better outcomes and health equity through personalized pharmacy-led interactions.

Increase Outcomes

Strong healthcare provider recommendations play a pivotal role in driving patient acceptance of treatments.

Prompting pharmacists to mention a treatment such as vaccination can increase patient uptake by more than 10%.
Adding pharmacist goals for patient education can boost results by 15+%.

Find out why other major pharma manufacturers are investing with RedSail.
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Tailored Pharma Services Throughout the Drug Lifecycle

Effective pharma marketing needs a diversity of approaches, and RedSail provides customized programs to support every phase of your drug's lifecycle. Explore options from launch to mature products: brand awareness, financial assistance, patient and pharmacist education, primary and secondary adherence programs, and more.

For Drug Launch

New drugs require substantial efforts in awareness-building, provider and patient education, and affordability solutions, as well as the data to adjust and improve rollout efforts. RedSail provides pharma services to address all these needs.

 Educate Before First Fill: Ensure pharmacists and patients have the information they need. Leverage unbranded disease state consulting in-pharmacy and share information about medication eligibility and affordability programs.

 Remove Barriers to Fill: Seamlessly integrate automated conversions to avoid prior authorization delays, ensuring patients leave the pharmacy with their medication and providers have an easy prescription-writing experience.

 Gain Data-Driven Insights: Use RedSail’s exclusive prescription data to fine-tune launch strategies in the crucial early months.

For Medication Adherence

Drive sustained success with automated pharmacy-based actions paired with trusted relationships to enhance patient engagement and improve refill rates.
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 Streamline Affordability Programs: Assist patients through real-time application of automated vouchers and coupons that help reduce out-of-pocket expense at the point of dispense.

 Engage Patient Education: Deliver patient messaging and education through trusted interactions and preferred channels. Use pharmacist consulting for titration steps and refill reminders.

 Leverage Pharmacist Care Goals: These targeted programs are designed to fit seamlessly into standard pharmacy workflows, improving adherence while supporting your brand objectives.

For Established Products

Even mature products with high volumes and less promotional investment can benefit from RedSail’s prescription solutions. Extend the reach of your sales force to maximize long-term value.
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 Deliver Pharmacist Messaging: Leverage our platforms to deliver timely, relevant messaging to pharmacists about product updates and benefits (banner ads in pharmacy management systems, unbranded webinars for CE, email and newsletter campaigns).

 Recover Lapsed Patients: Help pharmacists identify and recover patients who may have abandoned therapy. Patients will receive encouragement to resume treatment when they’re at the counter for another reason.

 Convert Rejected Claims: Use auto conversion to achieve real-time paid response to ensure patient receives brand therapy while in-store.