Prescription solutions refer to services that improve patient access to medications along with their affordability and adherence—key areas where pharmacies’ interests intersect with the pharmaceutical industry.
For example, pharmacies often implement affordability initiatives like automated copay vouchers to reduce financial barriers for patients. They also use data-driven tools to enhance medication adherence, such as refill reminders and targeted patient communications. These capabilities position pharmacies as essential partners to the pharmaceutical industry, helping to drive patient engagement and access to critical therapies.
With access to nearly 12,000 pharmacies and over 10 million unique patients monthly, RedSail offers innovative prescription solutions to support pharma’s drive for better outcomes. These advanced pharmacy solutions enable pharma marketers to create targeted, customizable outreach that leverages trusted pharmacist-patient relationships, advanced technology, and exclusive data insights.
Cost is one of the biggest barriers to medication adherence. When patients struggle to afford their prescriptions, they’re more likely to delay or skip doses. By offering copay assistance programs, manufacturer-sponsored discounts, and patient support initiatives, pharmacies and pharmaceutical brands can significantly improve prescription fill rates and long-term therapy adherence.
Pharmaceutical companies can play a key role in making medications more accessible by embedding financial assistance programs directly into pharmacy workflows. This can include copay assistance programs that reduce out-of-pocket costs and direct-to-patient savings initiatives that ensure cost-saving solutions are available at the point of care.
To maximize the impact of financial assistance programs, pharmaceutical companies can work with pharmacies to implement:
By making affordability programs easy to access, pharma brands can help ensure cost is never a barrier to adherence.
Pharmacies leverage integrated pricing tools, real-time benefit checks, automated copay processing, and patient communication platforms to ensure affordability solutions are seamlessly applied at checkout.
Pharmacies generate real-world data (RWD) that provides deep insights into how financial assistance programs impact patient behavior. This includes:
By analyzing this data, pharma companies can refine their affordability programs, optimize outreach strategies, and ensure that financial assistance is reaching the patients who need it most.