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PRESCRIPTION SOLUTIONS

Amplify Your Impact

With access to nearly 12,000 pharmacies and over 10 million unique patients monthly, RedSail Technologies offers innovative prescription solutions to help pharma companies deliver better outcomes. Our advanced pharmacy solutions empower pharma marketers to create targeted, customizable programs that leverage trusted pharmacist-patient relationships, advanced technology, and exclusive data insights.

Benefits Quick Links

Enhancing Patient Access

Patients trust pharmacists as accessible healthcare providers. RedSail’s uniquely integrated technology platforms ensure your healthcare provider (HCP) marketing and point of care (POC) marketing messages reach the right audience at the right time.

Pharmacist Education: Use our platforms to deliver timely and relevant healthcare messaging to pharmacists, empowering them to influence patient outcomes directly.

Patient Education: Our expertise in pharmacist-patient interactions helps improve engagement, access, and adherence by connecting with patients in meaningful ways.

Curious about pharmacist and patient education options?

Simplifying Affordability Programs

Cost is one of the biggest barriers to prescription fills. RedSail simplifies affordability initiatives to help patients get the medications they need.

Automated Vouchers: Seamlessly apply discounts or financial assistance at the pharmacy point-of-sale without requiring additional data entry or manual processes.

Automated Conversions: Streamline prior authorization by automatically providing payment coverage, reducing barriers to filling the crucial first prescription.

Discount Copay Card Solutions: Enable BIN/PCN-based discount cards—no additional claims vendors required.

Boosting Medication Adherence

Keeping patients engaged over time is crucial for healthy outcomes. RedSail provides program solutions to increase adherence through targeted interventions and meaningful pharmacist-patient interactions.

Patient Education and Messaging: Communicate with patients via text, email, app notifications, or in-person interactions, delivering your message at a time of high relevancy using the channel they prefer.

Pharmacist Clinical Encounters (Care Goals): Trigger alerts within pharmacy workflows to identify opportunities for patient interventions, such as suggesting vaccinations or prompting refills for lapsed patients.

RedSail Prescription Solutions for Pharma

The RedSail Technologies network includes nearly 12,000 pharmacies in community, enterprise, regional chain, long-term care, outpatient, physician clinic, HME/DME, and specialty pharmacies, reaching over 10 million patients monthly. RedSail's unique, tightly integrated technology increases adherence using these trusted pharmacies – ensuring patients fill and take the medicines they’re prescribed.

Leverage Unique Pharmacy Technology

RedSail offers a tightly integrated platform that seamlessly connects patient engagement, pharmacy management software, and transaction services.
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Unified data store with an unparalleled combination of patient, location, and claim information
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Automated, pharmacy-based actions within standard workflow to drive patient encounters and improve outcomes

Customize Programs to Fit Your Needs

Create tailored programs to address adherence, access, and education, with measurable results.
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Design programs with highly targeted demographics and multiple communication touchpoints
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Implement primary and secondary adherence programs, financial assistance tools, and both branded/non-branded educational campaigns
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Use RedSail’s in-depth analytics to fine-tune your strategy for maximum impact

Capture Actionable Patient Insights

Close the data loop with pharmacy and patient feedback.
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In-workflow embedded actions and automated, bi-directional patient communication
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Direct access to secure, unfiltered, exclusive data not available with siloed, point-solution vendors
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Ability to monitor and adjust outcomes reports and feedback at all steps for continuous improvement

Frequently Asked Questions

What are prescription solutions?

Prescription solutions refer to services that improve patient access to medications along with their affordability and adherence—key areas where pharmacies’ interests intersect with the pharmaceutical industry.

For example, pharmacies often implement affordability initiatives like automated copay vouchers to reduce financial barriers for patients. They also use data-driven tools to enhance medication adherence, such as refill reminders and targeted patient communications. These capabilities position pharmacies as essential partners to the pharmaceutical industry, helping to drive patient engagement and access to critical therapies.

With access to nearly 12,000 pharmacies and over 10 million unique patients monthly, RedSail offers innovative prescription solutions to support pharma’s drive for better outcomes. These advanced pharmacy solutions enable pharma marketers to create targeted, customizable outreach that leverages trusted pharmacist-patient relationships, advanced technology, and exclusive data insights.

How does financial assistance impact medication adherence?

Cost is one of the biggest barriers to medication adherence. When patients struggle to afford their prescriptions, they’re more likely to delay or skip doses. By offering copay assistance programs, manufacturer-sponsored discounts, and patient support initiatives, pharmacies and pharmaceutical brands can significantly improve prescription fill rates and long-term therapy adherence.

How can pharma companies collaborate with pharmacies to enhance patient affordability?

Pharmaceutical companies can play a key role in making medications more accessible by embedding financial assistance programs directly into pharmacy workflows. This can include copay assistance programs that reduce out-of-pocket costs and direct-to-patient savings initiatives that ensure cost-saving solutions are available at the point of care.

How can pharma brands ensure financial assistance programs reach the right patients?

To maximize the impact of financial assistance programs, pharmaceutical companies can work with pharmacies to implement:

  • Automated copay program enrollment to streamline the application process and reduce friction for both patients and providers
  • Pharmacy-drive outreach initatives that educate patients at the point of sale
  • Targeted patient engagement campaigns to raise awareness about available savings options

By making affordability programs easy to access, pharma brands can help ensure cost is never a barrier to adherence.

How can digital tools enhance financial assistance programs in pharmacies?

Pharmacies leverage integrated pricing tools, real-time benefit checks, automated copay processing, and patient communication platforms to ensure affordability solutions are seamlessly applied at checkout.

What data can pharmacies provide to pharma companies about affordability programs?

Pharmacies generate real-world data (RWD) that provides deep insights into how financial assistance programs impact patient behavior. This includes:

  • Patient utilization rates to measure the adoption of affordability programs
  • Prescription abandonment trends to identify cost-related barriers
  • Adherence improvements linked to financial assistance initiatives

By analyzing this data, pharma companies can refine their affordability programs, optimize outreach strategies, and ensure that financial assistance is reaching the patients who need it most.