Independent pharmacies represent 35% of the industry and play a critical role in ensuring equity in pharmacy access.
In fact:
More medications in more places can now be prescribed by pharmacists. With expanded prescriptive authority, pharmacists are uniquely positioned to impact patient outcomes, especially in areas like vaccinations.
Along with being the most accessible provider, independent pharmacists foster relationships that drive patient adherence and loyalty. As trusted neighbors, they make powerful partners in delivering adherence programs and patient education.
Strong healthcare provider recommendations play a pivotal role in driving patient acceptance of treatments.
Pharma services refer to all the support activities that pharmaceutical companies need. These services include drug development, manufacturing, regulatory compliance, marketing, distribution, and patient support programs. Their purpose is to ensure medication accessibility and adherence, gather data, and enhance treatment outcomes.
Traditionally, pharmaceutical companies have collaborated closely with medical providers when promoting and managing their products. However, pharmacies increasingly play a pivotal role, offering complementary advantages to the efforts focused on medical providers.
Pharmacies can partner with the pharmaceutical industry by:
By collaborating with pharmacies, the pharmaceutical industry can enhance drug accessibility, improve patient outcomes, and expand its reach — especially in underserved areas. RedSail Technologies supports these efforts by connecting pharma companies with its network of ~12,000 pharmacies to strengthen marketing and reach millions of patients.
Pharma services encompass activities designed to improve patient health outcomes by optimizing medication use. While traditionally associated with medical providers, pharmacies are increasingly stepping into this role by offering services like medication therapy management, immunizations, chronic disease management, and point-of-care testing.
Pharmacies are uniquely positioned to provide pharma services due to their accessibility and frequent patient interactions. Their services not only support patient health but also align with the goals of the pharmaceutical industry by ensuring medications are used effectively and safely.
By leveraging advanced pharmacy management systems and innovative solutions, pharmacies can bridge the gap between patients and pharmaceutical companies, offering many of the same high-quality pharma services traditionally handled by medical providers. This expanded role positions pharmacies as valuable partners in improving public health and supporting the objectives of the pharma industry.
RedSail Technologies exemplifies this collaborative approach by bridging the gap between prescription and fulfillment. Through innovative point-of-care marketing solutions, copay assistance solutions, and adherence programs, RedSail empowers pharmacists to improve patient outcomes, particularly among populations in underserved areas.
It’s become a consensus that pharmacies are one of the most trusted healthcare touchpoints for patients. Investing in pharmacy-driven support programs makes it easier for patients to follow their prescribed therapies, improving medication access by removing cost and insurance barriers. When patients get the support they need at the pharmacy, they’re more likely to stay on therapy—leading to better health outcomes and higher medication utilization rates.
Savvy brand managers know the doctor-patient interaction is only one touchpoint in the prescription process. Pharmacies operate on the front lines of patient care, making them a strategic partner for pharma brands. By embedding patient support programs directly into pharmacy workflows, pharmaceutical companies can improve therapy adherence, boost prescription fulfillment rates, and ultimately enhance patient outcomes. Options within the RedSail pharmacy network include:
These partnerships ensure that affordability and adherence solutions are delivered where they matter most—at the pharmacy counter.
Pharmacy transactions create abundant real-world data (RWD) that pharma brands can use to refine their patient engagement strategies. Key insights include:
By understanding pharmacy data, pharmaceutical brands can fine-tune drug distribution strategies, strengthen patient outreach, and tailor support programs to immediate and long-term success.